Google being smart has ways on how to investigate suspicious sites, fraud clicks, and instant pseudo-traffic.

  • Google has what you called an automated system that look for possible spammers or clean publishers. If the website is identified as one they will be reviewed or investigated.
  • If one of the advertisers notices that his ads in a certain site are being click so many times and make a suspicion about illegal clicking activities, he can report this to click quality team
  • Google detects all the accounts opened by the same publisher and runs an investigation manually
  • Publishers, who had prior disputes with Google, request Google to be re-investigated
  • Customer service representatives issue request to investigate some suspicious publishers
  • Click quality team requires to be vigilant to a certain websites